The founder, Yueqi Qi, graduated from Central Saint Martins in 2018 from the knitwear pathway. She previously worked at CHANEL in Paris as an embroidery designer. During this time, she designed textiles for CHANEL, DIOR, BALENCIAGA and GIVENCHY. Since graduation, she has had her designs featured in Sicky Magazine, VISION, DAZED, Hunter Magazine, Schon Magazine and Wallpaper Magazine, and had her clothes worn by Arca in his and Bjork’s collaborative music video, arisen my senses. The most notable collaboration was having the Purple Cage from her BA collection worn by FKA twigs in her music video with A$AP ROCKY, F*** Sleep.