Food is Fiction

Linda Roodenburg

$ 30.00 Sale price

On a daily basis, tens of thousands of food products fight for our attention in supermarkets. It’s a miracle that we manage to choose what we want from the overwhelming supply. Designers play a crucial role in this. They package food and transform it into products that appeal, inform and seduce us. The designer is the indispensable mediator between the producer and us, the consumer. As artisans of alienation, designers make up stories, create illusions and dream images.

Food Is Fiction places these stories in the context of the rise of the food industry and contemplating the future of food. Drawing on historical and contemporary visual material ranging from early advertising for classic brands such as Van Houten and Van Nelle to "food pornography," astronaut food and gastrophysics, Linda Roodenburg (author of the Rotterdam Cook Book) shows how the designer’s language conforms to the spirit of the times, uses stereotypes and prejudices or anticipates social changes.

We provide free domestic US shipping for orders over $50 via USPS Priority (2-5 business days). Express shipping (1-2 business days) is available at checkout for an additional cost. We ship out package Tuesday - Saturday. Orders placed after 3pm will be processed the next day. 

International shipping is available via DHL Express Worldwide (3-6 business days). 

Refunds and exchanges can be made within 14 days of purchase. Lingerie, books, and SALE items are non-returnable and non-refundable.

 

Regular price $ 30.00

On a daily basis, tens of thousands of food products fight for our attention in supermarkets. It’s a miracle that we manage to choose what we want from the overwhelming supply. Designers play a crucial role in this. They package food and transform it into products that appeal, inform and seduce us. The designer is the indispensable mediator between the producer and us, the consumer. As artisans of alienation, designers make up stories, create illusions and dream images.

Food Is Fiction places these stories in the context of the rise of the food industry and contemplating the future of food. Drawing on historical and contemporary visual material ranging from early advertising for classic brands such as Van Houten and Van Nelle to "food pornography," astronaut food and gastrophysics, Linda Roodenburg (author of the Rotterdam Cook Book) shows how the designer’s language conforms to the spirit of the times, uses stereotypes and prejudices or anticipates social changes.

We provide free domestic US shipping for orders over $50 via USPS Priority (2-5 business days). Express shipping (1-2 business days) is available at checkout for an additional cost. We ship out package Tuesday - Saturday. Orders placed after 3pm will be processed the next day. 

International shipping is available via DHL Express Worldwide (3-6 business days). 

Refunds and exchanges can be made within 14 days of purchase. Lingerie, books, and SALE items are non-returnable and non-refundable.